MY EXPERIENCE
20 years of experience
With two decades of experience, I’ve led creative direction, business development, and global licensing initiatives for some of the world’s most recognized brands. My career is defined by a passion for design, a talent for building strategic partnerships, and a results-driven approach that has consistently delivered revenue growth and market expansion.
20 BRANDS
Over the past 20 years, I’ve had the privilege of partnering with some of the world’s most influential and beloved brands—delivering standout creative that connects, inspires, and drives results. My portfolio includes work with global powerhouses such as Nike, Jordan, Levi’s, Ralph Lauren, Hurley, Converse, and Lacoste, as well as family and youth-focused giants like Lego, Crayola, and Huggies. From lifestyle and luxury to sports and youth culture, each collaboration reflects a deep understanding of brand identity, market trends, and creative innovation.
8 DISCIPLINES OF DESIGN
With a career rooted in both creativity and commerce, I bring deep expertise across eight key disciplines of design: Apparel, Accessories, Graphics, Outerwear, Hosiery, Packaging, Production, and Business Development. From concept to consumer, I’ve led end-to-end development that blends strategic thinking with innovative design execution. Whether it’s creating standout product lines, building compelling brand narratives, or optimizing workflows, my multidisciplinary approach ensures cohesive, market-ready solutions that drive growth and resonate globally.
PROBLEM SOLVER
With a unique POV and a deep understanding of consumer behavior, I’ve spent two decades solving complex business and brand problems through thoughtful, impactful design solutions.
DOT CONNECTOR
I connect people, ideas, and strategy across design, sales, production, and merchandising. With a strong ability to recruit, mentor, and lead world-class teams, I bring together cross-functional talent to deliver aligned, high-impact solutions that move businesses forward.
HUSTLER OF CULTURE
I stay close to the marketplace and plugged into cultural moments to uncover trends, white space opportunities and consumer shifts. My work is informed by where the consumer is going— defining product strategies that feel authentic, connected and relevant.
GROWTH ACCELERATOR
With experience leading initiatives for iconic brands like Nike, Jordan, and Levi’s — and a deep background in licensing — I know how to unlock opportunity and deliver results. I quickly ramp up new categories, thrive under pressure, and build trusted partnerships that fuel long-term growth.